Planning guide sheet |
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- For reference assistance, including the same step-by-step guidance
through all things related to AWNA Insert Distribution available on this
website, including printed versions of all selections available to
develop and execute your advertising plan, download our Insert Distribution Planning Guide Sheet. Coming Soon
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Quantities and pricing |
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- Insert Distribution through AWNA member newspapers is priced
based on the newspapers you select, the quantity of inserts they deliver and
their rate, stated as a Cost Per Thousand (CPM).
- While planning, remember that your price for
distribution is only one cost factor to be considered when producing a
pre-printed insert. Items such as
design, printing and transportation will also need consideration. More about this can be found under Organizing your
printer and shipping.
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Market selection |
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Deciding which papers to distribute in usually comes down
to two factors: geography and demographics.
Geography:
If your
message applies to a certain region of the province, or is meant for the people
who might shop at a certain location you wish to support, then you will chose
community markets by geography.
Both basic title selection material and advanced geographic help
may be accessed when the time comes to look at these choices in the next
section.
Demographics: Uses measurements such as age, income, education, occupation
and thousands of other identifiers to identify the best candidates for your
message. Likewise, communities can be
measured and ranked using the same characteristics to give you a priority list
of communities to target your message to. Demographic help is available from AdWest and can be accessed in the
next section.
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Review titles, zones, quantities and price estimates before continuing your plan ›
- Advanced market research required to complete your plan? Access AdWest planning tools ›
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Organizing your printing and shipping |
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Your pre-printed insert campaign will require coordination
of the following before AWNA member newspapers can insert them:
Each of these are important steps in an Insert Distribution campaign and are outside the AWNA range of services. |
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Vital details to confirm with your printer and shipper |
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- Deadlines - bookings must be made and your material received
at the point of distribution for each title on your buy no later than 7 days
before it is to be inserted. Bookings are recommended 10 days in advance.
- Shipping Destinations - If your printer is also handling your
shipping, make sure they have the latest destinations even if they insist they
know. The same goes for any shipper you
use. Current shipping addresses are often
NOT the same as the newspaper’s street address. Correct shipping destinations will be part of your AWNA Insert
Distribution quote, but should be updated if more than 30 days have past since
the quote was issued. Real-time
Insert quantities, dimension and weight restrictions, bundling and
shipping instructions for all AWNA titles available here ›
- Timing - Your shipper should be aware of when your material
needs to be at the inserting destination and be able to give you assurances of
on-time delivery.
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Payment |
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- Prepayment will be required to secure bookings if no AWNA billing account exists.
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Invoicing |
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Once all the inserts in your buy have run for the week
ordered, an invoice, marked paid unless a pre-existing account is being
utilized, is sent via email.
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AWNA is here to help at every stage of your Insert Distribution campaign |
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- Call Greg Foster at 780-434-8746 Ext. 235, Monday to Friday 9 am to 5 pm.
- Or email Greg ›
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