Market Research •  Coverage Maps
Demographics • Consumer Spending
Campaign Planning and Support 


Community Newspapers:  

  The original social media

AWNA member newspapers enjoy a special relationship with the people they serve. Even today with so much information available in so many forms, community papers remain the trusted source for what really matters. The community members trust their paper for providing timely and accurate information. YOUR message can be part of that conversation


Community Newspapers:  

  Relevant and strong

Weekly newspapers are reviewed multiple times per week and read cover to cover, and the ads in newspapers are deemed to be the most truthful compared to other media.

90% 
of newspaper readers say this is their preferred source for local news and events
75%  of adults surveyed read their local community newspaper last week

 

"The Department of National Defence was having difficulty recruiting specialised skills through online advertising. In order to broaden our search we turned to community newspaper advertising. The Community Newspaper Associations are organised so you can place ads by region or across the country. Once you determine what you wish to advertise and the area you want to canvass, they do all of the rest. In our case job placements are advertised nationally, with a distribution of more than 600 local papers we were able to reach a much more diverse group of individuals and successfully received applications from all regions. This provided us with a greater selection of qualified people with one simple process. 
I highly recommend this option to managers who wish to expand their human resource tool kit with minimal effort and high return."

Doug Kimmett
Auxiliary Fleet Manager |National Defence | Government of Canada |

 
 
NEWSPAPER MEDIA DRIVES VEHICLE SALES
Newspapers are the top source for driving customers to dealer websites in the buyers cycle. Study results
 
READERSHIP STUDY
When it comes to finding information on home products and services, property and real estate, research shows that Canadians consult newspapers and their sites more than magazine, TV, billboard, radio or other websites.  Fact Sheet  

 

MEDIA USAGE STUDY

People react to media differently depending on where they live. Respondents in small cities are 25% more likely to be receiving a community newspaper than those in large cities.  In smaller communities 78% look at their local printed community newspaper once a week or more.   Study Results

 

THINKING OF SOCIAL MEDIA FOR YOUR MARKETING CAMPAIGN?

Why Social Media is no good place for marketing anymore. Read more

AWNA ADvisor can assist you in reaching your target audience.

 

 
Tools for Targeting
Finding the right audience for results

Population Data, Rate Cards, Coverage Maps, Market Research Circulation Figures, Communities Served,  Shipping Locations, Advertising Mechanicals

Visit our Resources Page for a start

Information for Accuracy
Consolidating details for a successful campaign


Integration for Service
Simplifying the process start to finish

120+ Newspaper Titles reach 860,000+ Households, but for you it is just
One Contact, One Deadline, One Bill

Products for Advertising

Offering a variety of marketing solutions

Display Advertising: Print
Online Advertising:  Member web sites   
Classified Advertising,
Career Ads: Print & Online
Free Standing Inserts

The AWNA is Alberta & NWT's TRUSTED community newspapers association since 1910.