One Order-One Bill |
|
-
This is a convenient advertising placement service provided by the AWNA
Central Office. Single source placement saves time and money for our
clients. For more about advertising read here
-
Our staff prepares the necessary insertion orders, collects the digital
tearsheets from an online Archive and provides electronic tearsheet
packages to clients.
|
Blanket Classified Advertising |
|
- AWNA actively markets both Display and Blanket
Classified advertising on behalf of members.
- One order for a classified ad will appear in 100+ AWNA member
newspapers blanketing Alberta and the Northwest Territories. The cost
for the first 25 words is $269 plus GST. Additional words are $8 each. For more on Blanket Advertising read here
|
Value Ad Network |
|
- AWNA’s Value Ad Network gives the advertiser small-space campaign access
to remnant space in member newspapers at cut-rate prices. All members’
newspapers are obliged to carry Blanket Classified advertisements and up
to five (5) business card-sized advertisements each week on behalf of the AWNA at
no charge, except in cases where the subject matter of a particular
advertisement does not conform, in its wording or form, to the policy of
the member newspapers. For more about Value Ads read here.
|
Online Career Advertising |
|
- AWNA’s AlbertaCareers.net allows the advertiser to top up their print recruitment advertising. It's not just a picture of the ad. Our system will actually read the text, making it searchable and easily indexed by Google and other search engines. The site also allows advertisers to provide a link to drive traffic to their own website or social media campaign.
|
New Business Opportunity Pricing Program |
|
- Introduced in 2006, an aggressive new pricing program called the
New Business Opportunity Pricing Program is designed to attract advertising from
select, new clients that view community newspapers as being too
expensive.
-
Under this program, clients will be offered discounts at a level of not
more than the existing VIP programs currently in place. To qualify,
advertisers must have purchased a negligible amount of advertising in
community newspapers during the previous two years, must book a minimum
insertion size of 300 lines and agree to terms and conditions outlined
in the standard VIP contract. Pricing is offered for a period of not
more than six months.
|
|
Automatic Membership with the Canadian Community Newspapers Association (CCNA) |
|
The CCNA offers its members a number of programs including:
- Canadian Media Circulation Audit program (circulation verification service)
- Eligibility to compete in the Canadian Community Newspaper Awards and Great Idea Awards
- Sales and marketing tools for use in sales meetings and media kits
- Research on community markets across Canada
- Advocacy and promotion of newspaper industry interests to governments, regulators and the general public. Public policy files include recycling, Canada Post, Canada Periodical Fund, anti-spam legislation, freedom of information and copyright
- Webinars and training programs
- Mixed Bag Exchange
|
|
|
Simplifying your workflow experience |
|
- Online Archive: The AWSOM Archive is a service created by the Alberta
Weekly Newspapers Association that allows member
newspapers to create a digital archive of their newspaper editions.
- Tearsheets and clips: The Association has created a database linked to searchable PDF files
that allow these newspapers to provide customers with a number of new
services. Chief among these services are the provision of digital tearsheets and digital clips. The AWSOM Archive gives users an accurate,
searchable database and delivers the content on screen in a PDF-viewer
format.
- Digital subscriptions: Newspapers can also now deliver digital subscriptions, offer electronic
access to their archives and provide reproductions of articles and
pictures.
- Press release distribution: Posted to a members-only web site, with reminders pushed out using the weekly members newsletter, the Alberta Weekly Newspapers Association makes press
releases available in downloadable formats. Members can search and select the posted releases that are useful for them
|
|
|
Membership privileges we provide |
|
- Seminars, meetings, annual convention and Newspaper Symposium for members;
-
Industry surveys and market research pertinent to your area;
- Advertising network opportunities;
- Weekly e-bulletin and Keeping Up To Date resource area on AWNA web site;
- Access to membership directory;
- Free classified ads via the Blanket Classified service;
- Free legal consultation;
- Annual newspaper competitions for advertising, photography, writing, promotion and general excellence;
- Canadian Press Style books;
-
Involvement in awards, scholarships and community enrichment;
- Programs
Centralized Information Collection and Distribution Network;
- Job placement service via AWNA web site.
|
|
|
Alberta Press Council |
|
- The Press Council is an independent, voluntary body that serves to
protect the public’s right to full, fair and accurate news reporting.
-
As a non-judicial, non-governmental review board, the Press Council
considers complaints from the public about the conduct and performance
of Alberta’s weekly and daily newspapers.
-
The Press Council encourages the highest ethical and professional
standards of journalism. It serves to preserve the freedom of the press
and to provide a forum for greater understanding and communication
between the press and the public.
|