The AWNA uses various communication tools to effectively link the AWNA with its Members.  The purposes of these communication tools include:

• Marketing and promotion

• Information and education

• Input and feedback

• Networking opportunities

 

 

Parameters

 

The Executive Director ensures that:

 

1. All communication aligns with, and promotes the vision, values, and mission of the AWNA.

 

2. The most cost-effective communication tool is used to reach the AWNA’s Members.

 

3. All communication tools provide current and clear information that is timely and accurate.

 

4. Communication tools encourage feedback, when appropriate.

 

5. Communication tools present a consistent message and a uniform visual identity for the AWNA.

 

6. The AWNA maintains a 1-800 line.

 

7. Website

a) The AWNA website provides:

i. An overview of the AWNA’s programs and services

ii. A place for Blanket Classified Advertising customers to book online

iii. Information on rates for advertising clients, and data on Member newspapers

iv. Information on AWNA tributes

 

8. A Guide to Association Services

a) New Members and potential members receive copies of the Guide.

b) The Membership Committee updates the Guide annually, and the AWNA office sends the updates to all Members. 

 

9. Publisher Area Meetings

a) The purposes of these meetings, determined by the Board, are to:

i. Seek Member input on current AWNA issues

ii. Deliver clinics and/or services that the AWNA provides in a local setting

iii. Provide opportunities for publishers in common geographic areas to discuss regional issues

 

10. Bing Crosby Golf Tournament

a) The Board approves the venue and budget for the annual Bing Crosby Golf Tournament.  The AWNA staff organize and conduct the tournament.