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Policy Section: Board Process |
Policy Number: BP-8.1 | |
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Policy: Advertising Committee Terms of Reference |
Date Approved: September 17, 2003 | |
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Last Date Reviewed: Nov 2007 | |
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Last Date Revised: | |
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Number of Pages:1 | |
1. Purpose
This is a standing committee, accountable to the Board, whose purposes are to:
•Provide policy direction for the AWNA Sales and Marketing effort
•Complement the marketing efforts of members
2. Key Duties and Responsibilities
Committee Responsibilities
The committee:
•Strives to deliver budgeted sales results by regular review of activities and results, recommending changes where warranted
•Ensures that sales opportunities are identified and when opportunities are identified either by the committee or by members, that they are followed up on in a timely and efficient manner
•Generates ideas on new marketing programs for AWNA and its members
•Recommends an annual budget to the Board of Directors
Committee Responsibilities with the Support of AWNA staff
•Reviews and makes recommendations relating to industry marketing issues to the Board
•Provides leads, strategies, and direction to the AWNA marketing staff
•Provides guidance to the Board on the handling of member noncompliance to advertising policies in instances where noncompliance harms the market potential of the membership
AWNA Staff Responsibilities with the Support of the Committee
AWNA staff, with the support of the committee:
•Makes sales calls on behalf of AWNA members
•Prepares sales materials for use in marketing AWNA products
•Strives to present competitive members on a nonpartisan basis to clients and prospects, while, as much as possible, retaining AWNA’s sole client contact
3. Membership
This committee consists of a minimum of five members, including one AWNA Board member. Committee members should:
•Have a background in sales and marketing
•Be familiar with the community newspaper market in Alberta
•Available to meet on a frequent basis
The Executive Director and the Marketing Representative are non-voting members of the committee.
4. Term of AppointmentThe President, with the Board’s approval, appoints the Committee Chair for one year, immediately following the AGM. The Committee Chair appoints members for one year.
5. Meetings
The committee usually meets six times per year, and may have conference calls between meetings.
A quorum consists of at least one-half of the committee members. Committee meetings may proceed in the absence of a quorum. However, a quorum is required in order to forward any recommendations or other committee business to the Board. After a committee meeting where a quorum was not present, committee members who were absent may approve, by electronic means, recommendations and business that need to be submitted to the Board.
6. Resources
The committee has a Board-approved budget that covers the costs provided for in point 9 of Board Committee Principles: BP-9. The committee also has project-related expenses as approved by the Board.
7. Annual, Goals,
Objectives and Work PlanThe committee meets as soon as possible after the Annual General Meeting to update the goals and objectives, and to develop the annual work plan. The committee submits the updated goals, objectives, and work plans to the Board for approval.
8. Reports
The committee prepares:
•A written annual work plan for Board approval
•A written annual report for the year that assesses the outcomes of the annual work plan and makes recommendations for the next year. The Chair submits the annual report to the President at least one month prior to the Annual General Meeting.
•Recommended changes to the committee terms of reference for Board approval
•A progress report to each Board meeting