EDMONTON WEATHER

ComBase

ComBase Proves “we’re a good read”

ComBase – the Canadian Community Newspaper Database – is modeled along the same lines as NADbank and PMB, in that it is an independent research company and run by a Tri-Partite Board of Directors. The study is now the recognized source of title-specific, market-by-market audience numbers in Canada for BOTH daily and community newspapers, and is the only source for credible research for many of Canada’s small to medium sized markets. In fact, there is no national readership study of community newspapers in North America or elsewhere of this nature, especially one so comprehensive and with the ability to provide cross-tab, reach/frequency and optimization analysis through recognized software planning programs developed by Harris Media and IMS. The first wave of data has been available to media planners and buyers since October 2003, and additional markets including Manitoba were released during Fall 2004. A second wave of research is currently in the field, and will be released before the end of 2005.

AdWest is pleased to represent the largest collection of community newspapers in Canada participating in ComBase. With 80% of markets across the prairies available, advertisers can take a closer look at 190 markets including Northern Canada (6), Manitoba (35), Saskatchewan (81), and Alberta (68), as well as looking ahead to the addition of key markets such as Winnipeg and Edmonton in the next release.

Ask us about accessing detailed readership reports to:

  • Retrieve average issue readership by title
  • Compare media behaviours for all print media from one source
  • Make informed choices in cluttered competitive markets
  • Find new opportunities in previously unmeasured and unevaluated markets

We have included some interesting top-line readership charts in this section for your reference. As well, “snapshot” reports can be viewed for each participating market on www.adwest.ca.

ComBase

View Alberta’s/NWT’s  Participating ComBase Markets
and Measured Media in Each Market

ComBase Presentations

National Readership Overview PDF icon [190 KB]

Market PDF
Airdrie PDF icon
Athabasca PDF icon
Banff PDF icon
Barrhead PDF icon
Beaumont PDF icon
Bow Island PDF icon
Brooks PDF icon
Camrose PDF icon
Canmore PDF icon
Cardston PDF icon
Carstairs PDF icon
Claresholm PDF icon
Coaldale PDF icon
Cochrane PDF icon
Consort PDF icon
Coronation PDF icon
Crowsnest Pass PDF icon
Devon PDF icon
Didsbury PDF icon
Drumheller PDF icon
Eckville PDF icon
Elk Point PDF icon
Ft Macleod PDF icon
Ft Simpson PDF icon
Ft Smith PDF icon
Grande Cache PDF icon
Hardisty PDF icon
Hay River PDF icon
High Prairie PDF icon
High River PDF icon
Innisfail PDF icon
Inuvik PDF icon
Irricana PDF icon
Lac La Biche PDF icon
Leduc PDF icon
Lethbridge PDF icon
Lloydminster PDF icon
Market PDF
Morinville PDF icon
Nunavut News North PDF icon
NWT News North PDF icon
Okotoks PDF icon
Olds PDF icon
Oyen PDF icon
Ponoka PDF icon
Provost PDF icon
Red Deer PDF icon
Redwater PDF icon
Rimbey PDF icon
Rocky Mtn House PDF icon
Rycroft PDF icon
Sedgewick PDF icon
Spruce Grove PDF icon
St Albert PDF icon
Stettler PDF icon
Stony Plain PDF icon
St Paul PDF icon
Strathmore PDF icon
Sundre PDF icon
Sylvan Lake PDF icon
Taber PDF icon
Three Hills PDF icon
Tofield PDF icon
Two Hills PDF icon
Valley View PDF icon
Vauxhall PDF icon
Vegreville PDF icon
Viking PDF icon
Wainwright PDF icon
Westlock PDF icon
Whitecourt PDF icon
Yellowknife PDF icon
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