ComBase

ComBase Proves “we’re a good read”

ComBase – the Canadian Community Newspaper Database – is modeled along the same lines as NADbank and PMB, in that it is an independent research company and run by a Tri-Partite Board of Directors. The study is now the recognized source of title-specific, market-by-market audience numbers in Canada for BOTH daily and community newspapers, and is the only source for credible research for many of Canada’s small to medium sized markets. In fact, there is no national readership study of community newspapers in North America or elsewhere of this nature, especially one so comprehensive and with the ability to provide cross-tab, reach/frequency and optimization analysis through recognized software planning programs developed by Harris Media and IMS. The first wave of data has been available to media planners and buyers since October 2003, and additional markets including Manitoba were released during Fall 2004. A second wave of research is currently in the field, and will be released before the end of 2005.

AdWest is pleased to represent the largest collection of community newspapers in Canada participating in ComBase. With 80% of markets across the prairies available, advertisers can take a closer look at 190 markets including Northern Canada (6), Manitoba (35), Saskatchewan (81), and Alberta (68), as well as looking ahead to the addition of key markets such as Winnipeg and Edmonton in the next release.

Ask us about accessing detailed readership reports to:

• Retrieve average issue readership by title
• Compare media behaviours for all print media from one source
• Make informed choices in cluttered competitive markets
• Find new opportunities in previously unmeasured and unevaluated markets

We have included some interesting top-line readership charts in this section for your reference. As well, “snapshot” reports can be viewed for each participating market on www.adwest.ca.

View Alberta’s/NWT’s  Participating ComBase Markets
and Measured Media in Each Market

ComBase Presentations

National Readership Overview [190 KB]

Market PDF Airdrie Athabasca Banff Barrhead Beaumont Bow Island Brooks Camrose Canmore Cardston Carstairs Claresholm Coaldale Cochrane Consort Coronation Crowsnest Pass Devon Didsbury Drumheller Eckville Elk Point Ft Macleod Ft Simpson Ft Smith Grande Cache Hardisty Hay River High Prairie High River Innisfail Inuvik Irricana Lac La Biche Leduc Lethbridge Lloydminster

Market PDF Morinville Nunavut News North NWT News North Okotoks Olds Oyen Ponoka Provost Red Deer Redwater Rimbey Rocky Mtn House Rycroft Sedgewick Spruce Grove St Albert Stettler Stony Plain St Paul Strathmore Sundre Sylvan Lake Taber Three Hills Tofield Two Hills Valley View Vauxhall Vegreville Viking Wainwright Westlock Whitecourt Yellowknife