MEMBER DIRECTORY
ComBaseComBase Proves "we're a good read"ComBase — the Canadian Community Newspaper Database — is modeled along the same lines as NADbank and PMB, in that it is an independent research company and run by a Tri-Partite Board of Directors. The study is now the recognized source of title-specific, market-by-market audience numbers in Canada for BOTH daily and community newspapers, and is the only source for credible research for many of Canada's small to medium sized markets. In fact, there is no national readership study of community newspapers in North America or elsewhere of this nature, especially one so comprehensive and with the ability to provide cross-tab, reach/frequency and optimization analysis through recognized software planning programs developed by Harris Media and IMS. The first wave of data has been available to media planners and buyers since October 2003, and additional markets including Manitoba were released during Fall 2004. A third wave of research is currently in the field, and will be released before the end of 2008. AdWest is pleased to represent the largest collection of community newspapers in Canada participating in ComBase. With 74% of markets across the prairies available, advertisers can take a closer look at 254 publications including Northern Canada (5), Manitoba (39), Saskatchewan (80), and Alberta (64), as well as looking ahead to the addition of key markets such as Winnipeg and Edmonton in the next release. Ask us about accessing detailed readership reports to:
We have included some interesting top-line readership charts in this section for your reference. As well, "snapshot"; reports can be viewed for each participating market on www.adwest.ca/media ComBase PresentationsNational Readership Overview Population Figures used in these PDF presentations reflect the population of the newspaper's entire readership area. These readership population figures will differ in reports from competitive markets.
Previous Studies
|
         |
